About Tree Trust

Board of Directors

Toni Ellis
Toni Ellis is a long-time environmental activist who believes that change happens from the ground up. She learned this by helping pilot the blue box approach, one that skeptics said would never work. She went on to co-manage the first multi-material recycling program in East York.
Toni is a board member of the Elora Environment Centre and is coordinating the urban tree program, Neighbourwoods, which mobilizes volunteers to plant, steward, inventory and advocate for our community’s urban forest. Toni managed Forests Ontario’s Heritage Tree program which recognizes the province’s most historically important trees. For the past 3 years, she has served on the board of the Centre Wellington Community Foundation. Toni was recognized as Citizen of the Year in 2007 and awarded the Queen’s Diamond Jubilee Medal in 2012.

In 2019, she spear-headed Tree Trust, a program of the Elora Environment Centre. Its simple and compelling mission is to raise charitable donations to preserve legacy trees by hiring highly skilled arborists. To her surprise and delight, the program caught on, and there are now 6 Tree Trust Chapters in southern Ontario each of which is raising local money to extend the lives of locally important trees.
Randall Howard
A prolific serial technology CEO, investor and philanthropist, Randall is committed to building world-leading high growth technology organizations. Randall is also a co-founder of EEC.

Randall drives transformation and growth across a broad spectrum spanning Social Innovation, Impact Investing to Angel Investing to accelerate entrepreneurial change in Canada and beyond. Randall was the 1997 High Technology Entrepreneur of the Year and the 2014 Canadian Angel of the Year. He is a founding EIR and mentor for CAMPthe leading accelerator for Canadian startups wanting to engage with the Chinese market and is co-founder of the Middlebrook Prize for Young Canadian Curators. In late 2013, Randall was invited to a “Group of Seven” by Governor General David Johnston to assist in nation-building around Canada’s 150th birthday in 2017.
Katelyn McFadyen
Katelyn holds an MSc from the University of Edinburgh in Environmental Sustainability where her research focused on strategies to assist communities in benefiting from Scotland’s ambitious renewable energy goals. Returning from Scotland, Katelyn began her relationship with the Elora Environment Centre as a Community Energy Plan Coordinator. Through this role, Katelyn engaged with many public, private, and non-profit stakeholders to develop a plan focused on community greenhouse gas emissions reductions. Katelyn currently works for the Town of Caledon implementing the Town’s Corporate Energy Management Plan through facilitating a cross-departmental Corporate Energy Team and managing the Town’s energy revolving fund. Katelyn joined the Board of Directors in 2015.
Kathy Maggs
Kathy joined the Elora Environment Centre in 2003 as Operations Administrator and became General Manager in 2008. She also volunteers with NeighbourWoods working toward sustaining our urban forest. Kathy joined the EEC Board in 2015. Her background in environment and resource studies has guided her 17-year career path in the conservation and environmental non-profit sector. 
Betty Muise
Betty Muise is a consultant specializing in adult education and training program design and facilitation. She has more than twenty-five years of experience working with both corporate, public sector and non-governmental organizations in North American and Europe. Throughout her career, Betty has focused on complex, multi-faceted and highly technical issues in sectors such as healthcare, the environment, waste and recycling, energy, housing and agriculture. 


Don Eaton
Don joined the Elora Centre in 1994. His knowledge of physics and almost 20 years of construction experience lead to the Centre being the pilot community for Canada’s home energy rating system. The Centre has conducted nearly 40,000 home energy audits, and Don has travelled from coast to coast to coast training environmental groups, municipalities, and aboriginal communities on energy-efficient building retrofits. In 2000, he became the Executive Director of the Environment Centre and continued until his retirement in 2008. Since then he has continued working with the Centre on program development with a special interest in social marketing for climate change action.
Philip van Wassenaer
Philip van Wassenaer is the principal consulting arborist and founder of UFI. With over 20 years of experience as a practicing arborist, Philip has been an International Society of Arboriculture (ISA) Certified Arborist since 1996 and a member of the prestigious American Society of Consulting Arborists (ASCA) since 1999. Philip also served as both President and Director of the Ontario Urban Forest Council (OUFC) between 1997 and 2008. Philip has an undergraduate degree in Environmental Sciences and a Master of Forest Conservation degree with a specialization in Urban Forest Management, from the University of Toronto. Philip’s strong combination of education and experience allows him to bring a unique and successful approach to arboriculture and urban forestry.
Ian Bruce
Bruce Tree was founded in 1999 by Ian Bruce, who has over 50 years of experience in the tree care industry. Ian was instrumental in the creation of the arborist apprenticeship program at Humber College and has trained hundreds of students to be arborists.

Our corporate partners

Tree Trust is grateful to the clever folks at Pearl Street Communications for their support of our program. All our great Tree Trust messaging, branding and creativity is thanks to their generous support and commitment to working with the communities they serve. You can learn more about Pearl Street, their work as a BCorp and more of their change-making work at pearlstreet.ca.

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